• Launched Audi’s first-ever new brand, AUDI, an EV brand built for the electric age, exclusively for the China market.

• Helped lead BJ creative team for the creation of the AUDI launch campaign, including launch TVC, celebrity film with Tennis gold-medalist Zheng QinWen, a making of documentary series, and more.

• Lead transformation agenda in China for the biggest global partnership in advertising history (WPP x The Coca-Cola Company).

• Contributed to marketing effectiveness & efficiency resulting in +$1B in global savings in 1 year.

• Shape integrated marketing campaigns across GC and APAC with emphasis on exciting and converting Gen Z.

• Evolving social media; shopper/retail; community building and engagement; digital; influencer; production via tech and data.

• Won Porsche global creative pitch (2020, 2022). Created Cayenne 20th global communications framework.

• Created, produced Huawei global Christmas campaign (2021) across digital touchpoints.

• Clients: Porsche (global), Huawei (global), Alibaba (SEA), Estée Lauder (SEA) GM (Corvette, Hummer EV, Yukon, Tahoe), smart (global), Cadillac, Siemens, Philips, VW ID, Honor, vivo

• Won Event Agency of the Year, Greater China: Bronze - Campaign Asia

• Won Nissan global digital experience business with digital transformation approach.

• Led winning creative pitches for: BMW, Audi, NIO, Nissan, VW, Porsche, BYD, Huawei, XiaoMi, vivo, OPPO, Huawei, Covestro, Mead

• Johnson, Hycan, Toyota

• Helped lead Covid downsizing during China lockdowns.

• Won Cadillac retainer with tech-focused IMC brand campaign.

• Led repositioning of "American Luxury" for Cadillac in China.

• Created, produced IMC campaign with Eileen Gu (+1B digital engagements).

• Won the agency's first McDonald's work with a "happy" event during Covid.

• Won the agency's first AliExpress (Europe) account by fusing e-commerce, PR, digital experiences.

• Led IP creation for Suning's first luxury flagship retail outlet, connecting digital, retail, experiential.

• Won Lincoln Aviator launch campaign, China.

• Branding team that repositioned Lincoln's “American luxury” for China's future.

• Led Tom Ford Lincoln brand ambassador pitch.

• Led Land Rover’s 75th Jubilee campaign in China, shattering client expectations: 255M views, 6,087 new leads in 4 days.

• Team that created Jaguar “Power Loop” 360 campaign, beating expectations: search +28%; leads +75%; sales +13%; Silver E􀁂e.

• Led Range Rover Evoque SE campaign: changed brand perception, exceeded sales targets (sold out), and led to 127M views.

• Created, led, executed PR campaigns and media relationships: +15% brand APAC brand exposure for #1 media network.

• Expanded media exposure to ME and NA markets.

• Led digital transformation around mobile-first strategy.

• Launched in-house creative services agency (Meiji, Kikkoman, adidas, FIELDS China, Shangri-La, Four Seasons).

• Used TA insights to launch three new titles, expanding o􀁁ering and client base.

• Managed creative content and production across 7 titles.

• Created integrated PR campaigns leading to ~$2 million in earned media annually (2008-2013).

• Launched first social campaigns, reaching new audiences, raising revenue and improving ACS brand perception.

• Created, produced video content for national fundraising outreach to 4M volunteers in 5K US communities.

• NFL partnership committe.

• Writer, editor, planner with +1,000 articles (government, arts, crime).

EDUCATION

MASTER'S DEGREE | PRODUCING FILM & VIDEO

American University - Washington, D.C.

BACHELOR'S DEGREE | ENGLISH LIT

The Ohio State University